Signs and Interpretations

Semiotics - study off sign systems which allows us to deconstruct media texts to understand how meaning is created

Signifier - the object itself, example a glass

Signified - what the object represents, example a rose represents love.

A sign is the smallest element off meaning, they will be grouped together to create a larger meaning. this is called codes which can be decoded or interpreted.

Denotation - The literal meaning off a sign

Connotation -  The interpreted meaning off a sign

Polysemy - Lots of different meaning's and has a lot off different interpretations.

Hollywood Studio System

The Hollywood studio system

-started in 1920
-films are known for a specific narrative combined with a set off cinematic narrative
-reliable return for investment
-the actors and directors become known for that specific genre
-studios therefore were known through there specific style

Fall off Studio system

-13th may 1948
-vertical integration, this is where companies own everything including production, distribution and venus.
-rapid growth off the little companies
-introduction off new sound
-rise off television meant people were staying at home

Key Concepts

Concept off Genre

Sub genre - a type of genre in a genre, for example a thriller.

Hybrid genre - Something which has two different genres built into one for a film, example would be an action thriller.

What is a genre? 

A genre is a set off conventions usually through iconography, familiar narrative, mise-en-scene, actors and style off reprensation. Genres are not static but constantly renegotiated between industry and audience. It is a combination off familiar reassurance and new twists.

Genre will help aid me in my brief as it will plan the basics for me, so if i choose horror it wouldn't be set out in a happy farm, it would be set out in dark woods or something that the audience would not expect. It is a creative strategy used by film producers to ensure the audience identification with a film.

Genre offers comforting reassurance in a uncomfortable world. The bad guys in films are always killed or punished so genre is a way off balancing life.

 

With my brief it will function like a language, it will set rules and vocabulary which will organize meaning.

Brief

Main Task.

I will need to create a opening to any genre off a film, lasting 2 minutes.

To help me do this i will need to

-Research
-Planning
-Filming
-Pre production
-Post production