Semiotics - study off sign systems which allows us to deconstruct media texts to understand how meaning is created
Signifier - the object itself, example a glass
Signified - what the object represents, example a rose represents love.
A sign is the smallest element off meaning, they will be grouped together to create a larger meaning. this is called codes which can be decoded or interpreted.
Denotation - The literal meaning off a sign
Connotation - The interpreted meaning off a sign
Polysemy - Lots of different meaning's and has a lot off different interpretations.
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