Target Audience can be broken into sub-categories
Age
Race
Gender
Class
Disability
Religion
There are 3 main theory's that will get us a better understanding about the relationship between text being :
1) The effects model
2) The uses of Grafications Model
3) Reception Theory
There is two difference sort off audiences
Active audience- engaging with a media text
Passive audience- they don't consciously take in the message being portrayed.
Primary- Actively engaging with the text
Secondary- Not paying attention whilst listening or reading a text.
Tertiary- Unconsciously taking in information
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