How far do you agree with the comment that mass audiences are still passive recpients of media texts?

A passive audience is - an audience that does not actively engage with the media text.

I agree to this statement to some extent but I also disagree, I agree because we all do learn from the media and we take parts off our favourite celebrity's or idols. The media injects us and put thoughts in our head with us actually knowing, we sub consciously know. Also the times have changed in 1920 a movie would never had a naked lady running across the screen but as an audience we have seen it so much in movie that we acknowledge it but it doesn't effect us as much as it would effect an older person. If the abnormal is seen to be normal and showed enough then the abnormal will become the normal. Same as a music video, now kids young as 10 are used to seeing women dancing around half naked in music videos, I think this sends them the wrong image out to them and they should only put appropriate music video's on till 8pm.


Your views on a media text also depends on your gender. As you can see on this "lad mag". Most males would say this is alright and nothing wrong but a women could be offended by this and say the perception of women could just be big breasts slim waist and big bum. Therefore men would look at this and will sub consciously think all women should be like this.








I disagree to this statement on some note though because we choose who we are and media only gives us an idea. Most people will see there favourite celebrity's with a new hairstyle and want to immediately copy it but only a handful of them would know if it would actually look nice on them so they make there own decision and ignore the media trying to inject them saying this style is in. But most people wouldn't care if it does suit them or not and just imitate the celebrity in hope to try and fit in with the mass audience.

We also are being stereotypical when looking at media and drift of into our thoughts, we all didn't believe blondes were dumb or Asians were smart but when it was shown a lot by the media then we sub consciously agreed to it and let the media inject us.

Some things by the media we cant help but I believe we do allow our self's to be injected with thoughts as we want to be the same as other people and not get let out. But some people can ignore this and try to be what they want to be without following others.