Audience theory

Target Audience- the sort off audience that media is aiming at.


Target Audience can be broken into sub-categories


Age
Race
Gender
Class
Disability
Religion

There are 3 main theory's that will get us a better understanding about the relationship between text being :

1) The effects model
2) The uses of Grafications Model
3) Reception Theory


There is two difference sort off audiences

Active audience- engaging with a media text
Passive audience- they don't consciously take in the message being portrayed.

Primary- Actively engaging with the text

Secondary- Not paying attention whilst listening or reading a text.

Tertiary- Unconsciously taking in information