Effects model

The effects model has 3 main points

Imitation is audiences see the representation of media texts passively and then copy what they are shown as the assume it is acceptable as it has been showed more than once

Desensitisation involves media texts loosing their the effect they are supposed to have on audiences, audience see this so much that it becomes typical.

Catharsis involves audiences engaging with media texts as a sense of escapism, they forget about their problems and just feel sorry for what they see in the media. A typically example would be Eastenders as audience see these and begin to forget about there problems.